The Pipeline Review

Is your sales pipeline flowing, or just full?

Twenty questions and, if you have them to hand, a few numbers. About ten minutes. You will see the shape of your funnel, the four numbers that tell you what is happening, and your first three moves, in a personalised report.

7stages, from Suspect to Payment
20questions across five areas
3funnel shapes we look for
No sign-up to start. Your report is prepared at the end.
What you receive
  • Your funnel, drawn. The shape of your pipeline from your own numbers, read the way we read funnels in our training.
  • Five areas from Attract to Confidence, each at one of four levels.
  • The Four MUST-keteers. Churn rate, hit rate, cycle time and forecasting, worked out for you.
  • What buyers expect at each stage, from the Buyer Revolution research.
  • Your first three moves, with the articles that go deeper.

Designed for owners, managing directors, sales and commercial directors. Answer for the business as it is today.

Before we begin

Four questions about you and the business

These shape the report: the moves we recommend depend on your role, the size of the sales team and what matters most next.

1
Area 1 of 5

Attract

    Choose the statement closest to how things are today.
    Attract Question 1 of 20
    Target customer

    Keys 1 to 4 select an answer. There is no right order; choose the closest description.
    Your funnel in numbers

    How many open opportunities are at each stage today?

    Optional, about two minutes. Leave blank anything you do not know: not knowing is itself a finding. Your funnel draws itself as you type.

    Your funnel
    The Four MUST-keteers

    The four numbers that tell you what is happening

    All optional. We work them out for you.

    Everything here is optional.
    One last question

    Which SPANCOP stage needs the most work in your business?

    Your view, which the report sets against what your answers and numbers show.

    Your review is ready

    Where should we send it?

    Your review is calculated. Add your details to reveal the full report on screen and receive the PDF by email.